- Vision and Mission
your About Us page by telling your customers about yourself. What is
unique about you, what are your key features and what is your mission?
Try to stand out by conveying your values and culture as a brand, or
what brought your company together. Use this area to fully answer the
question of who you are as a brand, and what you represent. This doesn’t
mean that it has to be overly lengthy, but you can use this space to
communicate yourself in the way you are comfortable with, with your audience.
- Your History
visitors on your website to a trip down memory lane, and give them an
insight to the history behind your store. Here, you can show them where,
how, and when you started, and everything your business has
accomplished on the way. This is your chance to share your relevant
milestones and achievements relating to your business in an engaging
way. You can even choose to present your history to your viewers in the
form of a timeline, which allows you to display a large amount of
information in a visually engaging manner. Your customers or potential
customers might be interested in seeing how you grew over the years.
- Team Member Profiles
emotional element to your About Us page by adding details of the people
that are driving the passion at your business. People find it easier to
connect with human beings, so allow the personality of your crew to
shine through the About Us page.
- Multimedia & Infographics
well-built infographic might help visitors remember about you or your
business better than any amount of words. So if you think it works
better for your brand or business, skip the lengthy description, or add a
well-designed graphic that can help your visitors understand your
concept. Or maybe you would like to add a cool video about how your
business was created, or about your story and let it speak for itself.